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jun282009

So, what makes an Attitude-E?

This is the first of a series of entries to this blog, in which I will share with you a description and some examples of the attributes that make an Attitude-E. In this entry, I will briefly introduce them and in the ones that follow I will cover them in more detail. 

As you have probably read in this website, an Attitude-E is positive, contagious and constructive. Its an attitude that has the potential to change the world; and I am really convinced about it, because it is a seed of change that grows deep within each individual -positively affecting his attitude- empowering him to be an agent of change. An Entrepreneur, -positively changing his behavior patterns- and generating positive impact in his own life, in his family, in his workplace and in society through philanthropic or social endeavors. 

But what is it that it takes to have an Attitude-E? After a lot of thought, after reflecting on my own experience as an entrepreneur, after reading biographies of famous entrepreneurs and after analyzing people that have pursued their dreams, I have decomposed the Entrepreneurial Attitude, or Attitude-E in six fundamental attributes that are: Envision, Energy, Endurance, Ensemble, Elasticity and Engagement.

Every entrepreneurial endeavor starts with someone Envisioning an end goal, having an idea, defining a vision. This is how great corporations, high performance athletes, a winning product, a great husband or wife, a talented artist or a good philanthropic cause is born!  However, a lot of us get stuck right there: in the idea. We never pursue it. That is why Energy is so important. Energy will take us from idea to action. Having the intention of learning a new language or how to play the piano is useless if we don't apply energy and take the time to find a teacher, schedule our classes and start. It is common that we start our purposes with high levels of energy and enthusiasm, but as time passes, the energy fades and fades until its non existent and we drop-out of whatever we are pursuing. This makes the third attribute, Endurance, instrumental for any entrepreneurial endeavor. Perseverance has been the single most important characteristic of successful entrepreneurs. Without endurance it will be very difficult to fulfill our vision, since the path to reach it is usually pretty hard. 

After that, we have to realize that we are not alone in the process of fulfilling our vision. Regardless of the size and kind of vision we have, we will always interact with other people along the way. They are key to fulfill our goals. These people conform our Ensemble, our team and it is our responsibility and our role as entrepreneurs to identify it, motivate it, align it and efficiently work with its members to accomplish our goals. We will also need Elasticity or the ability to adapt to changing conditions, to think creatively in order to find new solutions to old problems and to stretch ourselves so that we can work with the resources we have -which are usually scare- to reach our goals. Finally there is Engagement. To engage is to invest all the energy, passion and love that we have to whatever we are pursuing. When we do so, we will absolutely reach our goals regardless of the obstacles and adversities that we will encounter in our voyage!

This six attributes make an Attitude-E. We can control them all and it is in our will if we want to pursue them and work on them. But there is one more, which is the only one we cannot control, but it is as important as the other six. It is Serendipity. Fate, destiny or luck. It is said that life is determined by events of very low probability, almost random ones,  and we must be alert to realize when those moments of luck cross our paths so that we can capitalize on them and make them work to fulfill our vision!

My next entry to the blog will go deeper on the first attribute of an Attitude-E: Envision.

Until then!

F

 

Reader Comments (8)

thanks a lot dear, im very interesting for your article. im very impresing for this :)

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